Customer Journey & App Analytics Apprentice

Hi, we’re Back Market.
We’re here to help make tech reliable, affordable, and better than new . We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.
Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.
Are you ready to join us?
JOB DESCRIPTION:
Back Market is on a mission to make refurbished tech the new norm. To achieve this, we use data to better understand our customers, improve their experience, and make smarter product and business decisions.
Within the Data Division, the Customer Experience Analytics team supports teams working across the customer journey, CRM, and Services. We help the business understand customer behaviors, identify opportunities to improve the experience, and measure the impact of new initiatives.

As a Customer Journey & App Analytics Apprentice , you will primarily support the Customer Journey and App Analytics scope. You will work closely with Product, Tech, UX, and Business teams to analyze customer behavior, support experimentation, and turn data into actionable insights.
This apprenticeship is a great opportunity for a curious, structured, and business-oriented student who wants to develop strong skills in product analytics, experimentation, customer journey analysis, and mobile app analytics.

YOUR MISSION (IF YOU ACCEPT IT): 🥇

• Support the analysis of customer journeys across Back Market’s website and mobile applications, from discovery and purchase to delivery, return, and after-sales service

• Contribute to the preparation, analysis, and monitoring of Customer Journey experiments, including A/B tests and other experimentation initiatives

• Help formulate analytical hypotheses, define success metrics, analyze experiment results, and identify actionable recommendations

• Investigate customer behavior across different touchpoints, segments, markets, and devices

• Support the analysis of mobile app usage, including engagement, conversion, and retention metrics

• Explore app analytics data to identify opportunities for improving the customer experience and app performance

• Build and maintain recurring dashboards, reports, and analyses for key stakeholders

• Help investigate unexpected trends, data quality issues, tracking gaps, and inconsistencies in customer journey or app data

• Contribute to the improvement of event tracking plans and analytics documentation

• Translate business and product questions into relevant analyses, metrics, and data requirements

• Present findings and recommendations in a clear and accessible way to both technical and non-technical stakeholders

• Participate in Customer Experience Analytics team rituals, including planning, knowledge sharing, peer reviews, and documentation

YOU ARE IN THE RIGHT PLACE IF: ⭐

• You are pursuing a Master’s degree, or equivalent, in data analytics, data science, business analytics, economics, engineering, marketing analytics, or another quantitative field

• You have a strong interest in customer behavior, product analytics, experimentation, and digital products

• You have solid SQL skills and are comfortable writing, reviewing, and improving analytical queries

• You have an analytical mindset and enjoy investigating the reasons behind changes in customer behavior or business performance

• You understand the main principles of A/B testing and experimentation, or are motivated to learn them

• You are interested in mobile app analytics and want to understand how users interact with digital products

• You are comfortable working with data from different sources and are attentive to data quality and consistency

• You can turn complex analysis into clear insights and practical recommendations

• You communicate clearly in written and spoken English

• You are curious, rigorous, organized, and willing to ask questions

• You are autonomous and comfortable collaborating with both technical and non-technical stakeholders

• You enjoy working in a fast-paced, international, and collaborative environment

Bonus point if :

• You have experience with analytics tools such as Amplitude, GA4, Mixpanel, or similar platforms

• You have already worked on A/B testing, experimentation, or product performance analysis

• You are familiar with mobile app analytics, event taxonomies, or tracking plans

• You have experience working with BigQuery or another cloud data warehouse

ABOUT THE APPRENTICESHIPℹ️

• Starting date: January 2027

• Duration: Ideally for 12 months (24 months to be discussed).

• Location: Bordeaux, France

• Contract: You must already be enrolled in a work-study program in a French school (contrat d'alternance / d'apprentissage)

RECRUITMENT PROCESS: 📅

• Skills fit/Tech interview with the direct manager

• Cultural fit interview with another person in the team

• Video-call Interview with the Campus Talent Acquisition Specialist…

Source: Arbeitnow (https://www.arbeitnow.fr/jobs/companies/backmarket/customer-journey-app-analytics-apprentice-bordeaux-86574)