Digital Marketing Manager

Digital Marketing Manager (B2B Growth) – Remote
Demand Generation | Performance Marketing | Growth Strategy | B2B Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)
Preferred Locations: Pakistan, LATAM, or Eastern Europe
About the Role
At Pavago , one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.
This is not a coordinator role.
You’ll own the complete marketing engine—from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.
You’ll work across:

• Demand generation

• Paid advertising

• SEO

• Social media

• Email marketing

• Outbound campaigns

• Partnerships

• Marketing analytics

This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.
If you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.
What You’ll Own
Marketing Strategy & Leadership

• Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.

• Own the full marketing funnel, from awareness through customer acquisition and retention.

• Partner closely with leadership and sales to drive pipeline and revenue growth.

• Build, mentor, and manage internal marketing resources and external contractors.

• Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.

Multi-Channel Campaign Management
Lead and optimize campaigns across:

• Google Ads

• LinkedIn Ads

• Meta Ads

• SEO

• Email Marketing

• Outbound Campaigns

• Partnerships & Collaborations

You will:

• Manage campaign budgets to maximize ROI.

• Oversee messaging, positioning, and creative direction.

• Ensure consistent branding across every customer touchpoint.

• Continuously optimize campaign performance.

Demand Generation & Growth

• Launch campaigns that generate qualified leads and pipeline.

• Build scalable lead-generation systems.

• Improve landing pages and conversion funnels.

• Execute A/B testing across ads, emails, landing pages, and messaging.

• Collaborate with content, design, sales, and technical teams to execute growth initiatives.

• Continuously test new acquisition channels and marketing strategies.

Analytics & Performance Reporting
Track and optimize key marketing metrics, including:

• Marketing Qualified Leads (MQLs)

• Sales Qualified Leads (SQLs)

• Customer Acquisition Cost (CAC)

• Marketing ROI

• Website Traffic

• Conversion Rates

• Lead-to-Opportunity Conversion

You will:

• Build dashboards and executive reports.

• Present actionable insights and recommendations to leadership.

• Make data-driven decisions that improve marketing performance.

Requirements
Must-Have Qualifications
Experience

• 5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.

• Experience leading marketing initiatives in roles such as:

• Digital Marketing Manager

• Senior Marketing Manager

• Growth Marketing Manager

• Growth Lead

• Head of Marketing

Technical Skills
Proven experience managing:

• Google Ads

• LinkedIn Ads

• Meta Ads

• SEO

• Email Marketing

• Demand Generation

• Outbound Marketing

Strong experience with:

• HubSpot

• Marketing automation platforms

• CRM systems

• Marketing analytics and reporting tools

Strong understanding of:

• B2B marketing funnels

• Lead generation

• Performance marketing

• Conversion optimization

• Marketing attribution

Nice to Have

• Experience with Account-Based Marketing (ABM).

• Experience marketing B2B services or professional services.

• Familiarity with:

• Salesforce

• Marketo

• Outreach

• Experience managing agencies, freelancers, or cross-functional marketing teams.

• Strong brand positioning and storytelling experience.

Tools & Platforms

• Google Ads

• LinkedIn Ads

• Meta Ads

• HubSpot

• Google Analytics 4

• CRM & Marketing Automation Platforms

• SEO Tools

• Reporting & Analytics Platforms

What Makes You a Strong Fit

• Strategic thinker who enjoys executing campaigns.

• Strong analytical mindset with a focus on measurable business outcomes.

• Comfortable owning the entire marketing function.

• Highly organized and capable of managing multiple priorities.

• Excellent communicator and cross-functional collaborator.

• Curious, data-driven, and committed to continuous optimization.

• Thrives in fast-paced, entrepreneurial environments.

What a Typical Day Looks Like

• Review campaign dashboards and marketing KPIs.

• Optimize paid campaigns and lead-generation funnels.

• Collaborate with sales and leadership on growth priorities.

• Launch and monitor campaigns across paid and organic channels.

• Analyze conversion rates, CAC, and pipeline performance.

• Test new messaging, audiences, and acquisition channels.

• Present performance insights and strategic recommendations.

In short: You own the company’s growth engine—building marketing systems that generate pipeline, strengthen the brand, and drive measurable revenue growth.
Key Metrics for Success (KPIs)

• Growth in Marketing Qualified Leads (MQLs)

• Growth in Sales Qualified Leads (SQLs)

• Reduced Customer Acquisition Cost (CAC)

• Improved Marketing ROI

• Increased website traffic and conversion rates

• Strong lead-to-opportunity conversion

• Marketing contribution to pipeline and revenue

• Increased brand visibility and engagement

Why This Role Stands Out

• Own the complete B2B marketing function.

• Direct collaboration with leadership on growth strategy.

• End-to-end ownership of demand generation and pipeline growth.

• Blend strategic leadership with hands-on execution.…

Source: Himalayas (https://himalayas.app/companies/pavago/jobs/digital-marketing-manager-7393880334)