Amazon Brand Development & Launch Manager

Are you an Amazon expert with a passion for creating and scaling winning products?
Our client, an international company selling beauty products in the USA, is looking for a highly strategic and execution-driven Amazon Manager to take full ownership of its Amazon brand management and new product development and launch processes. In this role, youll lead everything from market validation to top-ranking execution, ensuring each launch is set up for explosive success in the US marketplace. Youll also drive growth for existing products through continual optimization and data-backed decisions.
If you have a proven track record of successful Amazon launches, deep knowledge of the platform, and a hands-on approach to scaling products, we want to connect with you.
Key Responsibilities

•
Lead the end-to-end Amazon product development process : from market research and validation to launch and post-launch optimization.

• Develop and execute standardized, scalable launch SOPs.

• Own Amazon launch strategy , including listing creation, PPC, pricing, inventory, and reviews.

• Collaborate closely with product development, creatives, and operations teams to bring products to market effectively.

• Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis.

• Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking.

• Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle.

• Monitor products performance daily, making agile adjustments to improve KPIs.

• Strategize and implement initial PPC campaigns , budget allocation, and ASIN targeting to gain visibility fast.

•
Plan inventory based on launch timelines, velocity estimates, and restock strategies.

• Conduct detailed post-launch analysis to extract insights and apply them to future launches.

• Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts).

• Support and mentor internal team members on launch best practices and innovation.

What Were Looking For

•
4+ years of Amazon experience , ideally in the US marketplace with a focus on Product launches and Brand development, ideally in the Health and Personal care or Beauty niche.

• Strong Brand Management skills.

• Proven success in bringing new products from concept to profitability.

• Deep understanding of Amazon visuals, SEO , keyword ranking, and listing optimization.

• Expertise in tools like Helium 10, Keepa, Data Dive, Jungle Scout , etc.

• Strong project management and cross-functional collaboration skills.

• Analytical mindset with the ability to turn data into action.

• Excellent written and verbal communication skills.

• Comfortable in a fast-paced, results-driven environment.

• Strategic thinker with an entrepreneurial mindset and high ownership.

Key Performance Indicators (KPIs)

• Speed from concept to launch (goal: 1-3 months per product).

• Sales velocity and keyword ranking achieved in first 30-60 days post-launch.

• Number of successful launches.

• Initial review generation and conversion rate performance.

• Ongoing sales growth and performance improvements of existing products.

• Inventory accuracy and stock availability during launches.

What We Offer

•
Flexible Working Hours We care about results, not your 9 to 5.

•
Remote-First Culture Work from wherever you feel most productive.

•
Startup Energy Fast-paced, collaborative, and full of opportunities to grow.

•
Paid Time Off Because rest fuels innovation.

•
Mentorship From a Visionary Leader Learn directly from a founder whos built and scaled businesses across Europe with a track record of turning bold ideas into reality.

•
Real Impact Your work wont sit in a backlog; it goes live, gets noticed, and makes a difference.

Originally posted on Himalayas

Source: Himalayas (https://himalayas.app/companies/scalejet/jobs/amazon-brand-development-launch-manager-5047071213?utm_source=api)