Associate Director, eCommerce

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

3540 - Associate Director, eCommerce - UK

Role Summary and Impact

We are seeking an experienced Retail Media leader to drive strategic planning, client delivery, and team performance across a portfolio of commerce accounts. This role combines deep retail media expertise with strong account leadership, responsible for developing insight-led strategies, overseeing end-to-end campaign execution, and delivering measurable business outcomes across key platforms including Amazon, CitrusAd, Criteo, Skai, and Pacvue.

• Account Leadership & Delivery
Lead the end-to-end output of the team across client-facing work and operational delivery. Ensure consistently high standards, with strong adherence to processes, controls, and best practices.

• Strategic Planning & Business Understanding
Develop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media strategies that drive measurable outcomes.

• Retail Media Platform Expertise (Amazon, Citrus, Criteo)
Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across channels.

• Innovation & Proactive Thinking
Stay informed on industry trends, platform developments, and new product releases. Proactively identify and introduce opportunities to enhance client performance and maintain a competitive edge.

• Client & Partner Relationship Management
Build and maintain strong relationships with key client stakeholders and media partners. Act as a trusted point of contact, confidently contributing insights and recommendations beyond immediate scope.

• Team Leadership & Development
Support and develop a high-performing team, fostering a collaborative and accountable working environment. Take an active role in coaching, performance management, and career progression.

• Communication Leadership
Lead day-to-day communications across clients, partners, and internal stakeholders, ensuring clear alignment and effective delivery. Engage senior leadership when required.

• Operational Excellence & Process Improvement
Continuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology.

• Financial & Process Ownership
Oversee activation-related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns.

• Measurement & Performance
Maintain a strong understanding of measurement frameworks and partner capabilities. Use this knowledge to guide optimisation strategies and performance discussions with clients.

• Workshops & Strategic Contribution
Lead and contribute to client workshops and planning sessions, bringing structured thinking, insight, and strategic direction.

• Cross-Team Collaboration
Work closely with cross-functional teams (including GOC) to ensure seamless integration and consistent, high-quality execution across all workstreams.

• Retail Media Integration
Play a key role in embedding retail media within broader client strategies, identifying opportunities to connect activity across the wider marketing mix.

• Partner & Product Development
Support the development and testing of commerce products and solutions in collaboration with partners such as Skai, ensuring continued innovation and relevance.

• Personal Development
Set clear objectives with your line manager and demonstrate ongoing growth in leadership, strategic thinking, and client impact.

Skills and Experience

At WPP Media, our culture and people are at the heart of everything we do. In this role, it is essential to embody WPP and WPP Media’s core values:

• Be Extraordinary by leading collectively to inspire transformational creativity.

• Create an Open Environment by balancing people and client needs, cultivating trust and collaboration.

• Lead Optimistically by championing growth and development to drive progress across the business.

• Experience in eCommerce and retail media , including campaign set-up, management, optimisation, and reporting across both media owner and technology vendor platforms.

• Excellent understanding of the strategic and tactical application of retail media and digital marketing , with the ability to translate this into effective client solutions.

• Proven hands-on experience across the Amazon ecosystem, with a solid understanding of the wider UK retail landscape (e.g. Tesco, Sainsbury’s, ASDA, Morrisons, Ocado) and quick commerce partners (e.g. Deliveroo, Uber Eats).

• Experience working with bid management platforms such as Skai and Pacvue.

• Demonstrated project management and team leadership experience , with the ability to manage multiple workstreams and deliver against deadlines.

• Strong stakeholder management skills , with experience coordinating across clients, internal teams, and external partners.

• High level of data literacy , with the ability to interpret performance data and translate insights into clear strategic recommendations.

• Strong attention to detail , ensuring accuracy and quality across all outputs.…

Source: Arbeitnow (https://www.arbeitnow.co.uk/jobs/companies/wppmedia/associate-director-ecommerce-london-470715)